branding

Creating Your Business Name and Slogan

Small businesses neglect ‘brand management’ at their own peril! It is not just a logo or a name, it is the collection of these parts that gives the end customer a powerful message about what your business is and what it stands for.

Businesses Should Beware of Becoming a Crisis Chameleon and Straying Too Far from Their Brand Identity

While significantly changing your business in the face of crisis can open up opportunities for maintaining momentum, business leaders must tread carefully.