“I think I need a personal brand makeover.” I never imagined saying these words – yet here I was, needing to make myself more visible.
We have this natural comfort when we’re with those who agree with us, yet that’s what causes us to stop seeing things differently.
A lot of us were trained to be quiet and unobtrusive. But success doesn’t come to the quiet ones in the back, says Rachel Reva.
There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen.
Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate.
In the age of robots, it’s become necessary to embrace our humanness more ever before, writes Michael McQueen.
When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.
We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
